Artwork Requirements

LOGOS

Logos should ideally be supplied in a 'vector' format such as a PDF or EPS file generated from software such as Adobe Illustrator or similar.

If you are only able to supply a 'bitmap' format (such as a JPEG, TIF, or Photoshop file) I will need to manually trace your logo before I can animate it, and this will incur an additional cost.

FLYERS/POSTERS

Flyer or poster artwork must be supplied in a layered file format - typically a Photoshop or Illustrator file, or a PDF. Your designer should be able to supply this. This is so that I can pull apart the shapes/images/text etc in order to animate them.

If you are only able to supply a JPEG file, I will need to recreate the advert from scratch and it may cost more - I will advise

If you have to send a JPEG or TIFF, please send the largest one available (often referred to as a high resolution or 'hi-res' version).

If you have any questions about artwork please do not hesitate to get in touch, or get your graphic designer to contact me if you prefer.

HOW TO TELL WHETHER A PDF FILE CONTAINS VECTOR ARTWORK

PDFs can contain both vector and bitmap graphics. Vector graphics are shapes described mathematically which means they can be scaled up to any size - these are what I need to create logo animations. Bitmap graphics are images made up of pixels - when you scale these up they become pixellated.

It's easy to check - just open your PDF, and zoom in a logo or piece of text - if the logo/text remains perfectly sharp and smooth no matter how far you zoom in, it's a vector image - if it becomes pixellated/blocky it's a bitmap image.

SENDING LARGE FILES
You can either:

• Use an internet file-sending service. My personal recommendation would be YouSendIt.com, which I frequently use to send large video files to clients. SendSpace is another good option.
  
• Share them using DropBox
  
• Send them on a CD/DVD in the post